What is couture? How did it come into existence? Why does it matter today? Find it all here and start appreciating the beauty of this high-end fashion.
You read it right! The word "couture" is usually used to refer to very high-end fashion. This can be seen in the words of famous designers such as Christian Dior and Chanel, who were known for using couture techniques in their creations.
Let’s dig more about this high-end fashion now!
What is Couture?
Couture is a French word that means "to create" or "to make". It is a term that was coined in the 18th century. In its earliest usage, it referred to the art of making clothes for the aristocracy.
Couture today is an overall term used to refer to all kinds of fashion design, especially couture clothing. But it's important to note that the term "couture" only applies when referring to fashion design made specifically for a client. There are many other terms for this such as bespoke, custom-made, and made-to-measure.
Couture has always been considered the pinnacle of luxury fashion. Today, couture is still very much alive and well. There are several reasons why couture matters today. First, it is a way to show off creativity and innovation. Second, it allows designers to experiment with new materials and techniques. Finally, it provides a unique opportunity for the wearer to express their individuality through clothes.
What are the Key Differences Between Couture and Fashion?
Although both terms are used interchangeably, there are some key differences between them. For instance, couture is typically made by a single designer for one customer or for presentation to the public. On the other hand, fashion is usually mass-produced with many designers working in collaboration with each other on a collection.
The History of Couture Fashion
In the late 18th century, the word "couture" is first used to refer to the process of sewing garments by hand. The term was first used in English in 1768 to describe an article of clothing that had been made according to a pattern.
The history of fashion is long and complicated. In order to understand the evolution of couture fashion, we have to understand what it means for a garment to be considered couture. Couture fashion is distinguished by its high-end quality and exclusivity, which usually comes with a hefty price tag attached.
The Standard to Classify the Clothes as Couture Piece
Paris fashion is famous for its beauty and creative flair. Most fashion designers are constantly pushing the boundaries to come up with new designs and concepts, which is what makes Paris fashion so special. Many people know that haute couture is the pinnacle of high-end fashion - those who have runway shows are considered haute couture members.
To be an haute couture member they should follow some standards.
Can Design Bespoke Clothes for Clients: They should avail to design bespoke clothes with one or more fittings for VIP clients.
Has Skilled and Experience in Atelier: There should be 20 technical professionals and at least 15 full-time staff at the atelier.
Haute Couture Fashion Show Collection: To be considered one of the haute couture brands, one must offer one collection of 35 unique evening and morning wear designs in order to be considered an Haute couturier. That includes all four seasons as well as January and July.
However, how can we really know if those clothes are considered couture? Find out below!
By the Material Used: In order to produce couture garments, the materials used must be exceptional and unique. The materials used in couture are often quite expensive because they have a lot of labor put into them.
By the level of Skilled Labor Involved in Making the Piece: The level of skilled labor involved in the making of a couture garment is important to consider as couture. Couture is a term that refers to the clothing that is made in an individual’s own atelier which makes it more special.
By the Production Process: In the production process of a garment is important to consider its couture. The idea of couture is that the quality, creativity, and uniqueness of a garment come from the work done by the designer during its production. So, to be considered a true piece of couture, one must have been produced in the traditional way.
Couture garments are made with great care and attention to detail. This includes taking into account every single aspect of production - from how materials are sourced to how they are cut and sewn together.
The World’s Haute Couture Brands
The world’s haute couture brands are not only international fashion houses but also extremely expensive and exclusive. And they have a lot of power.
Some of the powerhouses of haute couture brands are the following:
Chanel is one of the most iconic fashion brands in the world. It is known for its creative designs and innovative marketing campaigns.
As a brand, Chanel has always been ahead of its time. The company was founded in 1909 by Gabrielle Coco Chanel and her partner, Maison Fournier. Their signature style is timeless elegance with an edge that reflects the modern woman’s needs.
Christian Dior is a French luxury fashion house that was founded in 1946 by Christian Dior. It is now owned by the LVMH group.
Christian Dior has been one of the most influential fashion houses in the world for over 50 years. It has been credited with introducing the New Look, and many of its former models are now cultural icons. The brand's signature look is luxurious, feminine, and elegant with a strong emphasis on structured silhouettes, sleek lines, and structured fabrics.
Fendi is an Italian luxury fashion house established in 1925. Fendi has been a family-owned company that has been passed down from generation to generation. Nowadays, Fendi is led by CEO Pietro Beccari, who took over the company in 2013.
The brand offers a variety of products including handbags and ready-to-wear items. It also produces shoes, eyewear, sunglasses, jewelry, and watches.
Valentino is a fashion brand that has been around for more than 100 years. The company started as a small workshop in the city of Turin.
The company is known for its luxurious and high-quality designs, which are mostly made in Italy. Valentino has also been a pioneer in the use of new technologies to create its designs. The brand’s success is largely credited to its founder, Valentino Garavani, who was an innovator and visionary in the world of fashion design.
Versace is one of the most iconic fashion brands in the world. It has been around for over 20 years and has always been a trendsetter.
Versace started as a small family-owned business, but it grew rapidly into an international brand with a huge following. The brand is known for its creativity and high-quality products.
The Rise of Couture in Paris After World War II as a Fashion Revolution
Fashion is an important part of society that has had a significant impact on our culture. It is not just about what we wear; it also reflects how we feel, how think, and how act. The rise of couture in Paris after World War II was one of the most significant fashion revolutions.